At Destination Porsche Bergamo, Eurocar’s new identity was officially unveiled. With the “One Eurocar” project, the group is entering a new phase of evolution aimed at strengthening integration, improving the customer experience and consolidating its role in the Italian automotive distribution landscape.

Matthias Moser, CEO of Eurocar, and Claudia Rossi, CFO, presented the vision and objectives of the project, outlining the transformation journey undertaken by the group.

Eurocar is the largest Italian company in the distribution and servicing of the Volkswagen Group brands (Volkswagen, Audi, SEAT, CUPRA, Skoda, Volkswagen Commercial Vehicles, Lamborghini and Porsche), with a widespread presence across Northern and Central Italy, more than 1,900 employees and a network of locations that ensures direct coverage of the country’s main automotive areas. A system built over time through the integration of historic dealerships with deep roots in local communities.

The One Eurocar project represents the natural evolution of this journey: the transition from a structure organized into territorial districts to an increasingly connected organization, able to share processes, vision and standards while at the same time preserving the value of local identities.

This integration also translates into tangible benefits for customers. The increasingly extensive sales network provides access to a stock of more than 5,000 vehicles, both new and used, expanding the range of choice and reducing the time needed to find the desired model. At the same time, the presence of more than 80 workshops across the territory ensures widespread, prompt assistance capable of supporting the customer throughout the entire life cycle of the vehicle.

Within an increasingly connected and coordinated system, the sharing of information among the group’s various locations also makes it easier to reconstruct vehicle histories and simplify the handover between sales, service and customer management. This results in faster procedures, more efficient services and a smoother, smarter automotive journey, in which communication, consultancy and assistance interact continuously.

The goal is to offer an increasingly consistent and recognizable experience throughout the Eurocar network, with the same quality standards at every location.

Matthias Moser, CEO of Eurocar: “One Eurocar was born from the desire to give a clear and recognizable shape to what we already are today: a solid group that shares a common vision. Continuity is our starting point: the people, the expertise and the relationship built with customers over time remain. The evolution concerns the tools and the organization, in order to offer an experience that is increasingly simple, consistent and high-quality.”

This evolution is also accompanied by an important rebranding project and the definition of the group’s new Corporate Identity, as well as the creation of a new single website, www.eurocar.it, which represent the visual and strategic formalization of a transformation already underway over the past 3 years. The goal is to strengthen Eurocar’s recognizability as a single organizational entity, capable of expressing a vision that looks to the future without forgetting the roots and values of the territories that make it up.

The new positioning stems from a participatory process that directly involved Eurocar employees, who also played an active role in choosing the new logo through an internal vote. A process that reflects the philosophy behind the One Eurocar project: enhancing people and the wealth of expertise built over time, strengthening it through tools, processes and an increasingly integrated vision, making the word ‘together’ not just a motto, but the driving force behind this project.

It is precisely the employees who will be the protagonists of the campaign launching the new identity. Their faces and their stories convey the deepest meaning of the group’s transformation, summed up in the message “Always us, with an extra gear”: the continuity of values, relationships and professionalism that have always distinguished Eurocar, now supported by a stronger and more coordinated organizational structure.

At the same time, the group has launched a process to harmonize its main points of contact with the public. Signage, communication, digital tools and experience principles are being progressively aligned to ensure a consistent and recognizable experience across all locations, strengthening the quality of service offered to customers.

A path of organizational evolution in which the group’s governance has also played a central role.

Claudia Rossi, CFO of Eurocar: “Our goal has been to make the system more efficient and integrated, creating shared processes and a structure capable of supporting future growth. We have worked to make the group’s different entities more homogeneous, while at the same time preserving their local specificities, which represent one of Eurocar’s true strengths.”

In this context, Eurocar strengthens its role as a travel companion for customers: a partner able to support them in their choices, offer guidance in the most complex moments of the automotive journey and help make the mobility experience simpler and more accessible.

The One Eurocar project thus marks the beginning of a new phase in the group’s history: an increasingly united and structured organization, ready to face the transformations that are reshaping the automotive sector, from electrification to digitalization and new mobility models.