Audi at Fuorisalone 2026: RS5 Avant and R26 single-seater star at Milan Design Week

Installazione Audi al Fuorisalone 2026 a Milano, evento di design con concept architettonico e pubblico riunito attorno a un’auto del brand

Audi at Milan Design Week 2026: design and technology at the center

Audi’s presence at Fuorisalone 2026 confirms the role of Milan Design Week as the ideal stage to tell the story of the brand’s evolution. This year as well, the four-ring marque chooses design as the key to expressing its vision, combining technological innovation, performance, and sensory experience.

At the heart of the 2026 edition are two major premieres: the new Audi RS5 Avant and the Audi R26 single-seater, accompanied by the Origin installation, created in the courtyard of Portrait Milano in collaboration with Zaha Hadid Architects.

Audi RS5 Avant: the new high-performance hybrid sports car

The new Audi RS5 Avant marks an important step for the Audi Sport range, introducing a high-performance plug-in hybrid configuration in the RS segment.

The model retains the brand’s sporting DNA while integrating an electrified component that improves efficiency, responsiveness, and versatility. The result is a sports car capable of combining high performance with everyday usability.

From a design standpoint, the RS5 Avant expresses an evolved sportiness, with clean lines and balanced proportions, in line with Audi’s design language.

Audi R26: debut in the world of Formula 1

Alongside the RS5 Avant, Audi presents the R26, the single-seater that marks the brand’s official entry into the world of Formula 1.

The R26 represents a true technological laboratory, where motorsport becomes a tool for developing innovative solutions also intended for production models. An approach that strengthens the link between track and road.

Origin: the Audi installation between design and identity

Completing the experience is the “Origin” installation, created in collaboration with Zaha Hadid Architects, which interprets the brand’s values through an architectural lens.

An essential space, designed to eliminate the superfluous and place at the center what defines Audi: design precision, innovation, and formal research.

An immersive environment that translates Audi’s philosophy into a visual and sensory language.

Audi at Fuorisalone 2026: vision, sportiness, and innovation

  • Audi at Fuorisalone 2026: vision, sportiness, and innovation
  • Audi at Fuorisalone 2026: vision, sportiness, and innovation
  • Audi at Fuorisalone 2026: vision, sportiness, and innovation

Audi’s presence at Milan Design Week 2026 tells a clear strategy: combining design, electrification, and performance in a coherent path.

The RS5 Avant represents the evolution of sportiness, while the R26 opens a new chapter in motorsport.

Two directions that converge into a single vision for the future of mobility.